When Google Talks…

by Steve Laurvick

When Google made it known it was making a significant investment in renewable energy AskAME figured it would be wise to investigate.

Announced was a decision to “pour hundreds of millions of dollars” into alternative energy solutions. They have named the initiative Renewable Energy Cheaper Than Coal (REC). The money will come from the internet giant’s philanthropic arm but Google co-founder Larry Page has the midas touch,”we are going to be in the (electricity) business in a very big way,” Page said. “We should be able to make a lot of money from this.”

Be assured REC isn’t going to be about changing light bulbs or programming conservation into the workplace. Google is partnering with two startups with big ideas eSolar, Inc. and Makani Power Inc.

Bill Gross is the Chairman of eSolar. Haven’t heard of him? Well you should, as the CEO of Idealab, a “technology incubator” as eSolars’ web site (www.esolar.com) calls the parent company, Mr. Gross is responsible for the creation and sale of Overture to Yahoo, Picasa to Google, CarsDirect & a “lifelong proponent of solar power. While still in college, Mr. Gross founded Solar Devices, a firm that sold plans and kits for solar energy products.”

Suffice to say Gross and Page speak the same language and its spelled G-R-E-E-N. And lots of it.

The eSolar website lays out its ambitious but very simple plan as one of creating massive solar arrays that will operate as utilities. If current fossil fuel prices hold up its hard to see how that is not acheivable with the backing of worlds largest marketing company.

The other startup, Makani Power, has plans which are more vague. The stated goal is to harness the high velocity winds of the upper atmosphere. How they intend to do that is not laid out on their website (www.makanipower.com) but Google intends to help them figure out how to “produce energy at an unsubsidized real cost significantly below that of the least expensive coal-fired power plants.” According to the Vision statement on the Makani Power site, “high-altitude wind has the largest energy per square foot. Capturing a small fraction of the global high-altitude wind energy flux could be sufficient to supply the current energy needs of the globe.”

If, as the eSolar site predicts,”Worldwide electricity consumption is projected to double by the year 2040.” By that time a substantial number of us will likely be writing our monthly checks to Google subsidiaries eSolar or Makani Power instead of SDG& E, ConEd or Southern California Edison.

by Steve Laurvick of AskAME.com

My-Affiliate-Store.com held its first Mastermind Retreat in Colorado the first week of November at the mountain home of Len Thurmond. Thurmond and Co-owner Bruce Saffron have created M-A-S as a complete web site creation utility with over 35 million products to select from instantly.

In this interview Thurmond explains his vision for My Affiliate Store, the unique nature of the Mastermind Retreat series which he says will revolutionize the seminar circuit, and how MAS members will be rewarded for attending these limited events.

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The My-Affiliate-Store.com first ever Mastermind Retreat was held in M-A-S co-owner Len Thurmond’s Golden Colorado home the last weekend and AskAME conducted interviews with Len and his partner Bruce Saffron.

In this the second of two segments with Saffron, who created the basis of the program for himself two years ago as a way to generate affiliate product sites quickly and effectively, he explains what M-A-S.com members can expect in the videos of retreat speakers Nathan Anderson and Greg Cesar.

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My-Affiliate-Store creators Bruce Saffron & Len Thurmond invited Google Adsense & Adwords gurus Greg Cesar and Nathan Anderson to Len’s Mountaintop home for the first M-A-S.com Affiliate Advertising Master Mind session November 3rd & 4th.

This is the first half of the Bruce Saffron interview. In it Bruce explains the purpose of the Mastermind sessions, who will have access to the retreats and the video taped seminars by the experts.

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Affiliate Advertising Solution

38 Million Products Now Available For Upload

My-Affiliate-Store Creator Bruce Saffron Interview

by Steve Laurvick of AskAME.com

11/04/2007 Golden, Colorado

Approximately 12 minutes long

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AskAME.com interviewed Internet entreprenurs Bruce Saffron, Len Thurmond, Greg Cesar and attended ‘bare all’ workshops given at the My-Affiliate-Store.com Mastermind Retreat by Cesar and Nathan Anderson. We will be releasing articles, videos and podcasts in a series over the next month. Below is the first article. Be sure to Subscribe to AskAME for Video and Audio interviews as they are processed for release.

Nov. 5th, 2007-Golden, ColoradoBeing among the first to get on board in a new business venture exponentially increases the amount of money an investor will make, but it guarantees nothing to one who is among the first to purchase a business.

Suppose you were a friend of Ray Croc and bought one of the first McDonalds franchises.

“I’ld be rich now!” would be your first thought, right?

But you would only be a fat & wealthy franchisee if you rolled up your sleeves and set about doing all of the things it takes to make any business successful. You had to get a business license, tax resale certificate, obtain a business checking account and line of credit, create vendor accounts and negotiate pricing, shop the store location, negotiate a lease, train employees, install security systems, hire a janitorial service, create ad copy and press releases to announce your opening, and on and on.

Now the genius of Croc was the franchise system itself. He realized most people failed in business because they were not qualified to run a business. He created systems for every part of running a McDonalds and documented it all. He then required all franchisees to attend rigorous training ‘boot camps’ when they purchased one of his businesses.

The results of course were phenomenal, when compared with the success rate of all start up businesses. But it did not guarantee success. There were those who failed, even though they were handed the goose that laid the golden arches.

In the first ever My-Affiliate-Store (MAS) Mastermind Retreat company co-founder

Bruce Saffron started the two day conference with a reminder that, “success is the result of massive action.”

Since the M-A-S business opportunity was launched 6 months ago it has drawn internet business opportunity insiders to it like flies. This is because of the services provided by M-A-S at a bargain price. As in any business “time is money,” and the My-Affiliate-Store business model eliminates thousands of working hours per year.

In a nutshell one who purchases a store will become a member of the MAS network and instantly have access to over 35,000,000 products to put on the shelves of the shop. To maintain access to these products and the millions more that will ultimately be in it is $97 per month.

The difference between this business model and McDonalds, Subway, 7/11 or any other brick-and-mortar business is that there is nothing to buy. My Affiliate Stores have no inventory. Products on the shelves belong to the thousands of vendors in the MAS network who want affiliates to sell them for a commission.

Affiliate marketing is the wild west of retail and advertising. It is the cyberspace world of the internet where overhead is slashed. There is no lease, no inventory, no shipping.

Yet as Saffron said without action purchasing a My Affiliate Store would be fruitless. And that is why the MAS retreats were set up. Like Croc MAS founders Saffron & partner Len Thurmond (at whose home the first retreats are being held) have created a turn-key business.

And like Croc they are instituting training for store owners. Unlike Croc’s McDonalds franchise, even in the beginning, the cost of an MAS store is nominal. Those who attend the retreats are given extensive training in internet marketing sales models and techniques to help assure member success.

“We will have more than four retreats,” said Saffron, “And we are limiting retreat attendance to 10 members each.”

“Those who attend the retreats are charged $3500 and we reimburse attendees airfare,” he said, “All lodging, meals and transportation are covered in the fee.”

Those who attended the first M-A-S.Com Golden Colorado Mastermind learned the power and proper use of Google Adsense and Search Engine Optimization statistical analysis from Nathan Anderson on Saturday. All day Sunday was devoted to Google Adwords in a marathon session with pay-per-click guru Greg Cesar.

The MAS Mastermind speaker presentations were unique as Saffron explains, “Often you go to a seminar or even retreat and you get a small section of what an internet expert or ‘guru’ has to offer. What you get here is concentrated learning, you;re not just getting the beginning of strategy then you have to go buy the rest of the package. You’re getting the whole thing (at the MAS Mastermind Retreats).

“Greg has been speaking all day today. We started at 8:30 in the morning after a great breakfast he still has another three hours to go after dinner and we’ll finish up about 9PM.” Bruce said, “Nathan,also an Adwords wizard, spent five hours yesterday on adsense and search engine optimization.”

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