You can take your bottom line to new heights by selling on the backend; just ask any IM guru. It is all about attracting people in your sales funnel, and you accomplish that with a low priced yet attractive product. You need to actively work to retain customers as long as you can so they will keep buying your products. It is an accepted and often taken for granted, and thus not mentioned, that any technique you use in your business on the internet is only as effective as the person using it.

People love case studies, and we will not provide one but you could do one on make money as it applies to IM. Some people do things better than you and many do it worse; so we think it is a great idea to want to do it the best – pass them all.

The mistake that is usually made happens when a person looks at the method and thinks all that is needed is to copy it or use it based on what they have read. As you put any kind of ad campaign together, you will not always think about the various knowledge areas you are using.

The first time you go live with anything, you will not be operating efficiently; hence the critical importance of testing all you ever roll out onto the net.

You simply must have quality products to promote in order to make this happen. You need to have high customer satisfaction in order to make backend selling work. Your copy must be truthful, and your backend products need to fulfill the promise set forth in your copy. If you want to remain in business for a long time, then you just have to always sell high quality items. The best way to make a fabulous impression is to give more than they expect from you. If you want your overall marketing efforts to pay off, make sure you balance your frontend offers with the backend offers, so that your customers don’t feel that they’re being exploited. The way to do this without creating feelings that you are selling to them is with solid pre-sell techniques. You actually can miss the mark by recommending a product that is not really what they are looking for. You will succeed very well when you give them what they were looking for, and then you will be making good progress.

We have seen some highly creative approaches with backend marketing, and a lot of times you just have to test. Try to make your customers feel special in some way, and you can send them ecards on holidays but be careful about certain holidays. If you want, you can inform them of any specials you are running, etc. If you offer true value and a great deal, then it could work very well and people will respond in kind.

You can do quite well with backend selling, and you may be surprised at how much you can make. The concept is really easy – keep moving your proven buying customers through your marketing funnel and selling them higher ticket products. Once they start buying, if you continue to make them quality offers then they will continue. This is the exact formula that the professional marketers use to make millions.

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