While it’s true that pretty much anyone with the proper set of skills can write compelling articles, writing them for the internet changes the playing field a bit. You must learn to write for both your readers and the search engines. When you can’t get your article to rank well for your keywords in the search engines you’re leaving a lot of free traffic behind. Because you want more than just to have your articles posted online – you want them read too – it’s very important to learn the basics of search engine optimization. All the techniques with internet marketing are available to anyone who chooses to use them, but it is interesting that they do not all use them with the same degree of proficiency.

People love case studies, and we will not provide one but you could do one on this is good as it applies to IM. Some people do things better than you and many do it worse; so we think it is a great idea to want to do it the best – pass them all.

The ideal is to continue learning, improving, expanding and marketing in diverse methods as much as possible. Your level of knowledge will give you the power to be in a better position to know the finer constituents of even the simplest landing page, for example.

Your ability and willingness to test all you do in business is one thing that will give you leverage.

Don’t Ignore the First Paragraph of Your Article: The first paragraph of your article is really important because the search engines use it as the description in the search results. This is why you should always use your main keyword in the first paragraph. But if you cannot do this for some reason, then make sure that you get it in as soon as possible. You want to make your keyword phrase known to the search engine spiders without their having to search around for it. The less work you produce for the search engines, the better. Relate Your Title to the Article: Since the title is an important part of your article when it comes down to SEO, it’s crucial that the title matches with the article. Do not simply write a vague title that doesn’t relate to the rest of the article. Use your main keyword in it but at the same time be creative when you’re writing it, because it’s the first thing your potential visitors will see in the search engine results; if it’s not relevant to the article, you may not get a good response.

Pay Attention to Local Niches: If your article is targeting a local niche where the keyword phrase contains the name of a place or a city, try to save the name of the location for the HTML resource box, while you write the article around the general niche. The idea here is to optimize your article in such a way that it gets the maximum response in terms of search engine traffic. It’s really important how and where you use keywords within an article.

In summary, from the above article we come to understand that in order to become good at article marketing and achieve its true benefit, you must take care of search engine optimization. The more SEO focused your article is, the higher your chances of getting search engine traffic that makes sales.

But this does not mean that you should write articles that are not any good and only write for the search engines. You should be able to write in a balance manner for both the search engines and your readers.

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