Content marketing is when you distribute thought-provoking and pertinent content to reach your audience by leveraging your words in your company’s favour.  The objective of this is to drive traffic to your website and create more enquiries, giving you leads and sales.  When creating online content you should have a good fundamental knowledge of how content marketing works for your company.  Here are some hints and tips on how you run a productive content marketing campaign:
•    Have an ongoing strategy.  You can’t just write content and release it across the Internet in one go.  Content should be released consistantly throughout the year.  By putting out content regularly you can maintain a constant online presence, as well as keep your content relevant to current news and new technology developments.
•    Monitor your Company’s content marketing.  Use web analytics and call tracking to assess the effectiveness of your businesses content marketing.  By knowing which content is driving traffic, generating enquiries and turnng into sales, you can create a cost efficient content marketing plan.
•    Utilise social media.  Communicating with your target audience utilising social media site including Facebook is an excellent way of helping you distribute your content, plus a great way of monitoring your content marketing by viewing the amount of interactions.
•    Pick Quality over quantity.  Publish a few top quality items that are really interesting and relevant, instead of several reasonable articles that are a little relevant and averagely interesting.  Only great content that is completely relevant to your target audience will lead them to your company.

Content marketing, when used properly and monitored on a regular basis using technology like website analytics alongside call tracking, can push traffic to your site, increase your business’s public profile and give you a professional and established online presence that will be invaluable to your company.

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