A Look At The Reasons For And Against Trying Pay Per Click and Search Engine Optimization For Your Internet Site Marketing

Looking at two of the systems of promoting your business using Online Marketing in terms of their positive and negative aspects may help you to select which method to use for your own business.

Firstly we will review the pay per click offer, a way of ensuring that you are visible to the people searching for your chosen keywords by paying for a Search Engine Placement in the sponsored links portion of the search results page. This procedure has a number of positive attributes. The largest is the speed at which results are provided. To set up a campaign like this takes less than an hour and within seven days you will have some very useful information about how it is going. Visitors to your site will rise immediately and as long as you are offering what the searcher understood that you were selling from your pay per click advertisement your sales should follow not far behind.

Another great feature of the pay per click method is that if you do by chance get something wrong, say in the choice of your keywords, it is noticeable very quickly. You can spot in a matter of days that although you are getting a lot of clicks through to your website no one is buying anything. This will prompt you to review your campaign before too much money has been chucked down the drain. It is possible with pay per click to specify your budget and therefore plan financially knowing that you will spend no more that the maximum you yourself have opted for.

On the negative side it can still work out very costly as enquiries (clicks) go up, so too does your bill, whereas the price of other forms of advertising remains level no matter how many customers it draws. Also there is proven data that shows that organic Search Engine Placement listings receive ten times the number of clicks that pay per click do, suggesting that a lot of searchers would prefer not to use them.

Now moving on to Search Engine Optimization we can see a much slower method. As it is organic or natural it generally takes a matter of weeks before any improvement is made and then as the clients website slowly climbs to page 1 the sales start to increase steadily over the following period. This is definitely no quick fix. Another issue with it, unlike pay per click, is that due to it’s speed, if you do get the keywords wrong at the beginning you will have wasted a lot of effort before you actually identify the problem. This is one of the reasons why getting some expert advice from a SEO Company may well be a cost effective idea.

On the positive side if you do have an ongoing sales business the effort and the wait is absolutely worth it. The charges from the search engine optimization company, after an initial fee are normally a small amount, say £15 per week for every keyword that reaches a search engine placement ranking on page 1. Bearing in mind the increased number of customers to your site from the organic listing this works out far far cheaper than pay per click.

So overall it seems that pay per click is brilliant for immediate business and for one off sales. Whereas Search engine optimization would seem to lend itself to the online marketing of steady medium to long term business.

Filed under: Best Internet Affiliates

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