A Review Of The Reasons For And Against Using Pay Per Click and Search Engine Optimization For Your Website Advertising

Looking at two of the methods of promoting your company using Online Marketing in terms of their positive and negative aspects may help you to decide which method to use for your own company.

Firstly we will consider the pay per click offer, a way of making certain that you are visible to the people searching for your selected keywords by paying for a Search Engine Placement in the sponsored links section of the search results page. This procedure has a number of positive attributes. The largest is the speed at which results are produced. To set up a campaign like this takes less than an hour and within seven days you will have some very useful information about how it is going. Visitors to your site will increase immediately and as long as you are selling what the searcher understood that you were selling from your pay per click advertisement your sales should follow not far behind.

Another great aspect of the pay per click method is that if you do by chance get something wrong, say in the choice of your keywords, it is evident very quickly. You can identify in a matter of days that although you are getting a lot of clicks through to your website no one is buying anything. This will prompt you to reconsider your campaign before too much money has been poured down the drain. It is possible with pay per click to limit your budget and therefore plan financially knowing that you will spend no more that the maximum you yourself have selected.

On the negative side it can still work out very costly as enquiries (clicks) go up, so too does your bill, whereas the payment for other forms of advertising holds regular no matter how many customers it draws. Also there is proven data that shows that organic Search Engine Placement listings receive ten times the number of clicks that pay per click do, suggesting that a lot of searchers would prefer not to use them.

Now taking a look at Search Engine Optimization we can see a much slower process. As it is organic or natural it tends to take a matter of weeks before any progress is made and then as the clients website slowly climbs to page 1 the sales start to increase steadily over a subsequent period. This is absolutely no quick fix. Another issue with it, unlike pay per click, is that due to it’s speed, if you do get the keywords slightly out at the outset you will have wasted a lot of effort before you actually spot the problem. This is one of the reasons why getting some expert advice from a Search Engine Optimization Company may well be a cost effective way forward.

On the up side if you do have an ongoing sales company the effort and the wait is definitely worth it. The costs from the search engine optimization company, after an initial fee are typically a small amount, say £15 per week for every keyword that reaches a search engine placement ranking on page 1. Bearing in mind the increased number of viewers to your site from the organic listing this works out far far more cost effective than pay per click.

So generally it seems that pay per click is brilliant for immediate business and for one off sales. Whereas Search engine optimization would seem to lend itself to the online marketing of steady medium to long term business.

Filed under: Best Internet Affiliates

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