An Overview of correct and unethical Search Engine promotion techniques

Search Engine Optimisation (SEO) should constantly be conducted in an ethical way so that the Search Engine Placement of the client website will be on the first page of a set of organic search engine results. These results will generally follow a list of sponsored sites that are relevant to the search keyword(s) used.

The method by which a search engine, e.g. Google, figures out which web sites are appropriate to the keyword(s) submitted for search, is by having previously indexed the pages and stored the results in a database. Thus by looking through the index for the keyword(s) a fast action is assured, normally in less than a second.
The search engines use a program to do the indexing, known as a robot or spider, and these robots have been developed and refined to identify unethical practices that they find on web pages, which they could well then eliminate from the database. In some cases the web site may be excluded altogether.

The robot grades the web pages by several means: The number of times a keyword is listed on a page, and the number of times other sites link to the page.

For oprganisations operating Online Marketing services, it is important that their web sites are long running as they may well sustain many other clients.

Keywords:
Unethical Practice:
Keyword Stuffing is an unethical practice of using a keyword lots of times in a web page, usually by using text that is the same colour as the background so that it won’t be seen by a searcher but will be searched by the robot.
This can also be used for keywords in Meta tags in the html head of the web page coding.
Ethical Practice:
Ethical exercises concentrate on what the user experience will be, so the page wording should be significant to the page title and the page title should reflect the link that was used to reach it, as well as the actual content. Content should be carefully written in good English with no spelling or grammatical mistakes, and should stress the product or service that the page is concerning. Keywords should be part of the general flow of text and repeated just as often as reasonable reading allows. For keywords in Meta tags a unique list of keywords should be used.

Links to the page:
Unethical Practice:
An unethical business may create what are known as Doorway Pages, where the text is probably just keyword stuffing and a link to the desired web site.
Ethical Practice:
The ethical method is to create useful pages that can be read by a user and have links to the client site.

If looking for a Search Engine Optimization Company, ascertain which methods they use before committing yourself to their services.

Filed under: address books in Mission Beach

Like this post? Subscribe to my RSS feed and get loads more!

Possibly related posts