Search Engine Optimisation (SEO) should always be done in an ethical way so that the Search Engine Placement of the client website will be on the 1st page of a set of organic search engine results. These results will normally follow a list of sponsored sites that are applicable to the search keyword(s) typed in.

The process by which a search engine, e.g. Google, sorts out which web sites are pertinent to the keyword(s) submitted for search, is by having formerly indexed the pages and stored the results in a database. Thus by searching the index for the keyword(s) a fast reply is assured, normally in less than a second.
The search engines use a program to compile the database, known as a robot or spider, and these robots have been developed and refined to distinguish unethical practices that they find on web pages, which they might well then exclude from the database. In some cases the web site may be excluded altogether.

The robot grades the web pages by several metrics: The number of times a keyword is listed on a page, and the number of times other sites link to the page.

For clients operating Online Marketing services, it is important that their web sites are long running as they may well maintain a lot of other clients.

Keywords:
Unethical Practice:
Keyword Stuffing is an unethical practice of repeating a keyword lots of times in a web page, normally by using text that is the same colour as the background so that it won’t be viewed by a searcher but will be seen by the robot.
This can also be done for keywords in Meta tags in the html head of the web page code.
Ethical Practice:
Ethical techniques concentrate on what the user experience will be, so the page content should be relevant to the page title and the page title should replicate the link that was used to reach it, as well as the actual content. Content should be cautiously written in good English with no spelling or grammatical mistakes, and should highlight the goods or service that the page is concerning. Keywords should be part of the usual flow of text and repeated only as often as sensible reading allows. For keywords in Meta tags a unique list of keywords should be used.

Links to the page:
Unethical Practice:
An unethical developer may create what are known as Doorway Pages, where the content is probably just keyword stuffing and a link to the desired web site.
Ethical Practice:
The ethical approach is to create significant pages that can be read by a user and have links to the client site.

If looking for a SEO Company, ascertain which methods they use before committing yourself to their services.


Filed under: address books in Mission Beach

Like this post? Subscribe to my RSS feed and get loads more!

Possibly related posts