An Overview of proper and incorrect Search Engine Optimisation techniques

Search Engine Optimisation (SEO) should always be carried out in an ethical way so that the Search Engine Placement of the client website will be on the initial page of a list of organic search engine results. These results will in general come after a list of sponsored sites that are relevant to the search keyword(s) entered.

The procedure by which a search engine, e.g. Google, understands which web sites are significant to the keyword(s) submitted for search, is by having formerly indexed the pages and filed the results in a database. Thus by looking through the index for the keyword(s) a fast reply is assured, typically in less than a second.
The search engines use a program to do the indexing, known as a robot or spider, and these robots have been built and refined to recognise unethical practices that they find on web pages, which they could well then exclude from the index. In some cases the web site may be excluded in it’s entirety.

The robot values the web pages by several metrics: The number of times a keyword is listed on a page, and the number of times independent sites link to the page.

For businesses operating Online Marketing services, it is important that their web sites have longevity as they may well support lots of other clients.

Keywords:
Unethical Practice:
Keyword Stuffing is an unethical exercise of displaying a keyword many times in a web page, usually by using text that is the same colour as the backdrop so that it will not be viewed by a visitor but will be searched by the robot.
This can also be done for keywords in Meta tags in the html head of the web page coding.
Ethical Practice:
Ethical techniques focus on what the user experience will be, so the page text should be significant to the page title and the page title should mirror the link that was used to reach it, as well as the actual content. Content should be cautiously written in good English with no spelling or grammatical errors, and should emphasise the goods or service that the page is concerning. Keywords should be part of the general flow of text and repeated simply as often as reasonable reading allows. For keywords in Meta tags a exclusive list of keywords should be used.

Links to the page:
Unethical Practice:
An unethical individual may create what are known as Doorway Pages, where the content is probably just keyword stuffing and a link to the promoted web site.
Ethical Practice:
The ethical system is to create significant pages that can be read by a user and have links to the client site.

If looking for a Search Engine Optimization Company, ascertain which methods they use before committing yourself to their services.

Filed under: address books in Mission Beach

Like this post? Subscribe to my RSS feed and get loads more!

Possibly related posts