Conventional promotion, such as newspaper, journal, radio, TV, mail drops and billboard advertising are now, to some extent, being replaced by online marketing schemes. This is not to say that money is no longer being spent on conventional advertising, it is just no longer all being spent in this area. TV promotion used to be in the Number One spot for the way in which advertising budget was spent, but now Online Marketing in the UK has shunted this to Number Two and taken the Number One spot for itself.

Online marketing consists of different types of advertising which happen over the world wide web, but as it is a comparatively new media, all forms of advertising in this way are brought together under the umbrella of online marketing. Over time, this will almost certainly change, but for now figures are created in this fashion for comparison purposes.

Latest figures show one and three quarter billion was spent on internet promotion in the first 6 months of this year. This increase is about 90 times as much as was spent 11 years ago, when figures were close to £20 million. Of the £1.75bn spend, a bit over 1 billion was spent on search advertising, which equates to 60% of all money spent in online advertising.

Companies realise that many of their potential customers are now shopping, searching and researching on the internet, and if they want to make certain they are maintaining their customers, they need to have Search Engine Placement in order to remind searchers of their existence and why it would be a good idea to shop with them.

With this in mind, they are requesting assistance from a search engine optimization company to help them achieve good search engine placement, and keep their customers loyal. They are set to pay their Search Engine Optimization Company to do this work for them, which in turn means they do not have the same money to spend on the traditional methods of advertising.

There is also the realisation that TV viewers do not want their viewing to be interrupted by adverts, and will often, with the introduction of Sky Plus, skip adverts as they watch previously recorded programmes. They no longer, therefore, view this as the best way of reaching a mass audience, whereas use of search engine placement means they are enthusiastically marketing to the searchers who do want the services they supply.

TV is not, however, dying in the art of promotion, nor are other old fashioned forms, more it is a case of online marketing being a change of focus for firms who are following their clients online.


Filed under: Best Internet Affiliates

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