Have Knowledge Of The Social Media Network
One definition of the word revolution is a sudden and complete change in something. A famous example, of course, is the American Revolution. Another is the counterculture revolution of the U. S. and much of Europe in the 1960s. Currently, the social media revolution is spreading the most.
Social media has changed people into producers of content instead consumers of content. In other words, the tail wags the dog. The way information and knowledge are spread has radically changed. The norm used to be broadcast media monologues, which is where one person disseminates information to the masses. Such familiar modes of this type are TV news broadcasts and newspaper articles.
These norms, however, are being made to exist side by side with what this new revolution is bringing about. Now, any number people may distribute given information to the masses. Everyone is now both receiver and distributor. Hence, these people are now known as content producers.
There are several common forms of this phenomenon. One well-known form of social media includes concepts or slogans made to be so easily remembered that it galvanizes others to repeat them often. Print media created to be redistributed to the masses is another form. Dissemination from electronic media such as Internet and mobile phones with advanced search capability is a third. Another example is grass-roots direct action dissemination, such as public demonstrations, public rallies, and public speaking.
There are some major differences between social media and mass media, also commonly referred to as traditional, broadcast, or industrial media. First, social media is relatively inexpensive and more accessible. Broadcast media usually requires more resources in order to share information. Second, traditional media production usually requires special training, whereas social media usually does not. In essence, the latter can be operated by anyone or adapted to be easily used by anyone.
Third, the impact on response time and newsworthiness has been profound. While in social media, this can be instantaneous, the same can take hours or even days in mass media. However, as the influence of social media on traditional media grows, this difference will probably become minimal.
Fourth, permanence is treated very differently by the two. In mass media, after an article is printed and distributed, it cannot be changed. Corrections, retractions, and apologies may be necessary, but the article is unable to be altered. In social media, however, changes can instantly be made.
There are similarities between the two forms of media. They both are capable of reaching either a very small audience or a very large one. A TV newscast might be seen worldwide or just nowhere else but your small community. A blog post or tweet can reach the same range of people.
Where the future of social and traditional media is headed is anyone’s guess. A prevailing opinion is that the two will intertwine and create a media hybrid using basic parameters of each. In fact, in some circles, this hybridization is more than just theory…it’s real.
Regardless of what the future holds, the social media revolution is not whimsical. It is here to stay, though the direction is still unclear. Will hybridization continue to evolve? Will traditional media as we know it survive? Will the social media revolution evolve so much that it consumes both the traditional and the hybrid? Stay tuned to your local media outlets.
Tagged with: social media • social media network • social media revolution • social media site • social media tool
Filed under: About AskAME
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