How Can It Be So Tricky To Sell Search Engine Marketing Services To Most Organisations?

Pay Per Click marketing has taken off hugely and is used by most of the businesses who are conducting some form of Online Marketing strategy. However search engine optimization trails far behind in it’s popularity and would appear to be quite tricky to sell for the organisations providing this cost effective service. Why is this so?

The simplicity with which a organisation can set up a pay per click campaign is clear. Without much expertise it can be carried out internally and of course quickly halted if the results are not forthcoming. It is thought of most like the comfortable marketing processes of yesterday, where an ad was placed in a newspaper or on a billboard and so it is instantly attractive to business owners and marketing staff. Although the first attempts at pay per click may not always be very successful the company can quickly realise this and can improve their campaign themselves. Often though they will decide that some professional advice may be appropriate, but the key fact here is that they already believe in the concept, as they have been able to have a go. This means it is much less of ambiguous than search engine optimization and they are keen to invest as they have probably seen some rewards.

The whole area surrounding Search Engine Placement in the organic arena is a lot less straightforward. The process of optimizing this placement is a more complex one and also one that is less likely to be understood by business owners. This instantly puts a obstruction in the way of selling the service. It also means that online marketing firms offering both services are inclined to take the easiest path and stick with the pay per click campaign instead of pushing the less appreciated search engine optimization product.

Another down side which is highlighted by the speed of the pay per click campaigns is the amount of time that it will take a Website Optimization Company to actually provide results. Although when the ideal page one listing is achieved it will produce much more interest than the pay per click process and the fee will be a lot less at maintenance level, it will take at minimum a month or two to achieve the position. And of course there is a higher cost associated with the start up meaning that the business must have a great deal of trust in the company providing the search engine optimization services.

Added to this is the ambiguity of the process, how long will it take to attain a good enough search engine placement listing? When it is achieved, how many extra hits will that generate, what will be the overall cost? All these questions added together do make choosing search engine optimization services a tricky one. Perhaps the organisations providing these services need to take a page out of the pay per click book and be much more exact about the results. Although this is tricky there are stats available now that indicate that 78% of searchers go for organic listings as opposed to paid adverts. Also the lower medium to long term costs need to be emphasised as well. If search engine optimization businesses can give 78% more traffic for a reduced outlay in the medium to long term, without doubt this would tempt even the most old fashioned of business owners.

Tagged with: marketing online • optimization • seo • web traffic • website marketing

Filed under: Best Internet Affiliates

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