If you have invested in an online marketing package from a Search Engine Optimisation Company you will have with any luck been through a useful process of business and customer evaluation. Ideally what should occur is that the optimization company spends time with you recognising and then valuing keywords, then decides how those keywords should be woven into your current website. Next the procedure of ensuring the correct coding is displayed to the search engines is done, and ultimately the off page endorsement of your site. At this stage you should start to see your website steadily improve in it’s Search Engine Placement positioning. It may take some time for the site to make page one of the search engine page listings but eventually, possibly after a month or two, this should be achieved.

Once it is, sales will not usually increase instantly, unless you have a commodity based product. Nontheless over the coming weeks visitors numbers to your site will swell significantly. Searchers become farmiliar with seeing you on that first page, book marking you for future reference and forwarding your link on to colleagues or friends. It is then that the sales or enquiries should start to grow, and it could be anything from 1 to 6 months after the success of your search engine placement depending on what kind of purchase you are asking clients to make.

With a bit of luck discussions about how rapidly the benefits of the online marketing campaign would be seen were included in the service received from the Search Engine Optimization Company. If this was not the case or if these timescales look as if increasing even after making page one ranking it could be time to check the way you website is working. Re-visit the keywords chosen to make sure that you are targeting the correct customers and re-check competitor sites to see if you have been left behind in any area. Online Marketing is a constant procedure, if the page one listing is not delivering extra business in to you in the anticipated time frame it may be that the package has been below standard; your industry has altered in the time taken for the campaign to achieve it’s goal; or purely that the design of the website is not conducive to bringing that custom in.

It may be the error of the Search Engine Optimization Company or it may be down to other problems either way the best course of action in this situation is to get back in touch with your contact and ask for a full account.

Share and Enjoy:
  • Print
  • Digg
  • Sphinn
  • del.icio.us
  • Facebook
  • Mixx
  • Google Bookmarks
  • Blogplay

Filed under: About AskAME

Like this post? Subscribe to my RSS feed and get loads more!

Possibly related posts