Businesses who see that their website is not reaching the first page after a Google search may well start to look for a SEO Company to help them attain search engine placement on page 1. This is important for those companies who trade mostly on the internet, such as Online Marketing companies, as their search engine positioning on page 1 could be the difference between success and failure.

More care should be taken than just a search for such companies and then looking at the price of their services, as there may be companies who are not as ethical as others. They may make exaggerated claims, such as to guarantee to get the client to Search Engine Placement at No.1. Given the competition for top ranking, especially for some clients in a big marketing area, just getting anywhere on the first page is a success.

The client needs to be sure that the search engine optimisation company is decent, which could be done by asking them for a list of their customers and then contacting the clients to get their views. This would also give some indication of how long they have been in business and how successful they are, although in the real world there could well be a new company that is attempting to break into the SEO market and is quite ethical in its practices.

One way of checking how good a SEO company is would be to do a web search and see where their web site comes in the organic results area, i.e. the results below those that are sponsored. If it isn’t on page one then are they going to do a good job on the client’s web site?

How long a client web site has been on page 1 will tell you if the Search Engine Optimization Company is using ethical or White Hat procedures to optimise the site content. If the client reports that they were on page 1 but now are way down the list or not showing at all, then this means that the Search Engine Optimization Company has been using unethical or Black Hat methods. These are recognised by the search engines and can lead to the web site being removed from the search index, which means that it will not be shown in search results at all.

White Hat methods offer a long lasting place near the top of the organic results and only rigorous competition from other clients in the same market place should have an affect that listing, apart from short term Black Hat optimised sites of course.

In short the best way of finding a decent Search Engine Optimization Company is by referral and asking people who are clients or such organisations.


Filed under: About AskAME

Like this post? Subscribe to my RSS feed and get loads more!

Possibly related posts