Is marketing a web page truly worth the fee?
There are definite costs attached to Online Marketing and companies often think again about spending on the service as it comes to the end of a lengthy process which has already seen them spend a decent chunk of their marketing budget.
The charge of a graphic designer for the artwork and then a web designer for the structure can often end up costing into the thousands of pounds depending on the difficulty of the website. Then there is added to that the cost to the organization of staff taking time to devise the site with the two experts, and then to fill it with all the information about the products or services available. At the end of this process most businesses hope that all bases have been covered, staff can now get back to their day job and the sales or enquiries should start rolling in.
Alas. The likelihood of you having a product so rare that it has virtually no internet competitors is tiny, the competitor websites will be established and know to the search engines. They have often been optimized themselves as the businesses have arrived in your position at some earlier point in time and have discovered valuable lessons. It therefore really would be a waste of time, money and effort to go to the trouble of getting so far down the road and then simply sitting back.
Your site will still probably be virtually invisible to new customers searching the net as it will come so far down the Search Engine Placement rankings that no searching customer will ever reach your page. The internet sites that get hold of 95% of seaching customers are the ones that appear on page 1 of the search engine ranking list and these sites manage it because they have gone on to the final stage of Website Optimization.
By using a Search Engine Optimization Company to provide Search Engine Marketing services they should ensure that your well thought out, planned and relatively expensive website is actually seen by people other than your existing customers. Try to choose an organization who will charge you only on delivery of page 1 ranking results as these are the only results that are useful to your site. Some organizations can claim seemingly striking improvements to your Search Engine Placement, possibly from a ranking of page 25 originally to a vastly improved page 8 ranking. This unfortunately is still virtually useless, think about the last time you searched through to page 5, especially if you got what you were looking for on page 1!
Filed under: address books in Mission Beach
Like this post? Subscribe to my RSS feed and get loads more!
