Search Engines want to do a decent job for the masses of searchers that use them weekly. Doing a decent job is rather simple, it involves getting that searcher to a website that will satisfy their need, i.e. the keywords they chose to enter into the search. If the search engine can do this and the searcher has a successful visit to one or more sites shown at the top of the Search Engine Placement listings then it has done it’s job well. The searcher is content and will use the search engine again, and it keeps it’s traffic which means that advertisements placed on it can demand a good price.

So it is obvious why the search engines do not like to be fooled into offering a searcher a website that does not answer their need. After a few experiences of disappointment caused by a search engine offering up unrelated sites the searcher may well use a different engine, convert to that engine, and the business is gone. The search engine companies are therefore very keen to be ahead of the unethical methods of Online Marketing. The likes of Google, Yahoo and Ask evidently have large resources and a good amount of these are used in combating the scams. They will keep up with the scams and will basically not list any sites which are marketed in this way. Not good news for the business as they may be absolutely unaware of the methods being used, but will without doubt suffer the most from the “punishment”.

So trying to fool the search engine is a waste of time, although it may bring in income for a SEO Company in the first stages, these will quickly melt away as either the client spots that the business brought to his site via the Online Marketing is useless or the search engine spots the trick.

Surely it is far more cost effective and rational to help the search engines with their aim, which in effect is the goal of the website owners too. Getting relevant searchers to the site, it really is that straightforward and if done well will offer long term increased business to all involved.

The website owner will receive visits from relevant customers and provided the website works technically, should see increased business. The search engine succeeds in trying to satisfy the searcher, meaning that it holds on to their custom and it’s market share is untouched. Lastly the Search Engine Optimization Company, who has provided a good service to the client by moving their website up the Search Engine Placement listings, keeps a client for the long term and can support them easily with a reduced amount of effort. Why would anyone even think about the numerous unethical methods out there?


Filed under: Best Internet Affiliates

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