Position Free Advice
Tell your customers what service you are selling and explain what your service provides. What is the key benefit(s) to your customers? The Google Adsense Recommended Position What pain does it cure, what solution does it provide? Compare your service with that of your competitors and highlight what makes you stand out from the competition? Keep working on this until you can clearly separate yourself from the field. As stated earlier there must be a convincing reason for doing business with you, instead of your competitor.
Summarize the above into one tight, powerful, motivating phrase that will persuade your customer to do business with you and to trade their money for the benefits delivered by your service.
As you start to work through the above four steps, you may find this to be a lot harder than it looks. Don’t blow it off and give up! You must have a USP. If it was easy, everyone would have a great USP! Come up with a tight, sharp USP that sells your service to your customer.
Write tight, get right to the point, be keenly aware of the audience for the page, and don’t use a three-syllable word when a one or two-syllable word will do. Use call-to-action language and be interesting. The page should be so clearly organized that, in seconds, visitors can understand and get convinced to buy your product and be able to anticipate where a hypertext link – or a “Continue” button – will take them. Studies show that “ease of use” is the winning factor on an e-commerce site.
If you’re going to promote your service and expand your customer base using your website, potential clients have to be able to trust you. Their confidence in you and your products has to be boosted. Endorsements on your website from a valued friend or colleague, or a referral from a strategic partner are the types of “leads” that boost your credibility. You and your service must be perceived as being trust-worthy before your visitor will be confident enough to contact you or even buy your product.
Show prospects that you have their best interests at heart and that you can adapt or customize your service to meet their individual needs. Foster an ongoing relationship that steadily increases their trust levels and cements a view that you are an “authority” in your field.
Another important aspect of convincing prospective customers is to keep abreast of recent developments in your field. Check on what your competitors are writing about, and watch for new trends. This will keep your website current, razor-sharp and unique. By keeping your eyes open, you will be able to grab an angle or niche that hasn’t been well covered yet by your competitors. Portray this angle or niche on your website.
Finally, be wary of broadening the theme of your site too much. Try not to dilute your product or service’s targeted niche simply to expand your base of merchant partners. Remember; focus on your selling your service. That’s where the “meat and potatoes” of your business will come from.
Choosing a Domain Name
In the physical world, you can distinguish a business because of its structure, window displays, or signs. You can tell that a bank is a bank, or a clothing store is indeed a clothing store.
In the Internet, however, it is an entirely different story altogether. Your domain name is the only clue to your online business. You do not have visual clues: no location, no look, and no store design. Instead, users have to type in a word or a set of words to reach your site. Your prospective visitor has no way of knowing what your site is all about until he/she finds it and reads its contents. Who can ever tell that Amazon.com sells books? Or that Excite is a search engine?
Your domain name can spell your success on the Internet. A good domain name is the best asset you can ever have. It can make your business stand out in the crowd, or just float aimlessly in space.
The need to provide immediate clues to an online business led to the prevalence of generic domain names. The Google Adsense Recommended Position Search Generic names instantly provide the user with an idea of what a business is all about, what to expect and look for in a site. For instance, Etoys.com is a toy store.
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