The income derived from online advertising is set to overtake it’s TV equivalent

The income produced from online advertising is set to eclipse its TV cousin. The recent report that online marketing has outstripped that of conventional medium including the TV indicates a free advert for SEO Company. The figures unveil a growing trend toward online advertising with £1.752 billion spent online verses only £1.639 billion on TV. One explanation for this could be the broad range of mediums included in the online statistics, these were made up of email campaigns, classified adverts, online ads and search marketing methods. These statistics come as a surprise to conventional media such as newspapers, radio and television, who have been under pressure from poor profits and shrinking audiences ever since the onset of the digital revolution and more recently, the recession.

Of course the largest spenders on online ads were the technology organisations who rule the online world with a 19% market share, ensuring that they achieve the best Search Engine Placement positioning. These were followed by the telecom, finance, and entertainment industries. Critical to success were the ever present banner ads which were touted as meeting and even surpassing analogous advertising campaigns on the TV.

Advertisers are especially keen to extol the benefits of Online Marketing basically due to the various statistics which can be recorded and analysed as part of the campaign. These widespread studies can consist of vast panoply of custom metrics some of which can be used to guage the degree of impact an ad has on its intended audience directly. This is in bold contrast to other forms of old fashioned advertising where the ads impact must be judged rather subjectively.

Another reason for the phenomenal success of online advertising is the sheer scope for interactivity and fun. Games and entertainment can be seamlessly meshed with carefully crafted marketing campaigns. Especially good ones can become fully fledge cultural memes, broadcasting out to millions as people use email and social networking sites to spread the word. Furthermore the competitive online market place can be a magnet for a higher number of people during times of economic adversity as people flock online to search out bargains. All of these explanations, sited above, have been due in a large part to the profusion of cheap and affordable broadband packages which have begun to saturate the market. These supply the necessary speed and bandwidth to watch videos in real time and persuade people to spend more time online.

However a note of caution has been sounded by dissenting voices in traditional TV and print media stating the study is flawed principally due to unfair comparisons. As discussed before the online boom embraces a whole array of different processes to market to the public whereas TV, radio and print are tied to a single outlet. Further more the study failed to explore the synergistic and symbiotic implications of combining ads across a blend of these platforms.

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