The money produced from online advertising is set to eclipse its TV cousin. The recent findings that online marketing has overtaken that of normal medium including the TV gives a free advert for SEO Company. The figures unveil a growing inclination toward online advertising with £1.752 billion spent online verses only £1.639 billion on television. One reason for this could be the broad range of mediums included in the online figures, these included email campaigns, classified adverts, online ads and search marketing methods. These figures come as a surprise to usual media such as newspapers, radio and television, who have been beleaguered by poor profits and shrinking audiences ever since the onset of the digital revolution and more recently, the credit crunch.

Unsurprisingly the largest spenders on online ads were the technology firms who dominate the online world with a 19% market share, making certain that they obtain the best Search Engine Placement positioning. These were followed by the telecom, finance, and entertainment industries. Vital to success were the ever present banner ads which were touted as meeting and even exceeding analogous advertising campaigns on the TV.

Advertisers are in particular keen to extol the benefits of Online Marketing principally due to the various metrics which can be recorded and analysed as part of the campaign. These extensive studies can embrace vast panoply of custom metrics some of which can be used to determine the degree of impact an ad has on its intended audience directly. This is in stark contrast to other forms of traditional advertising where the ads impact must be judged quite subjectively.

Another reason for the phenomenal success of online advertising is the complete scope for interactivity and fun. Games and entertainment can be flawlessly meshed with carefully crafted marketing campaigns. Especially good ones can become fully fledge cultural memes, communicating to millions as people use email and social networking sites to spread the word. In addition the competitive online market place can draw a higher number of people during times of economic adversity as people flock online to search out bargains. All of these aspects, sited above, have been due in a large part to the abundance of cheap and affordable broadband packages which have begun to inundate the market. These give the necessary speed and bandwidth to watch videos in real time and encourage people to spend more time online.

However a note of warning has been sounded by dissenting voices in usual TV and print media stating the study is flawed principally due to unfair comparisons. As discussed earlier the online boom embraces a whole array of different processes to market to the public whereas TV, radio and print are locked to a single outlet. Further more the study did not explore the synergistic and symbiotic implications of combining ads across a mixture of these platforms.


Filed under: About AskAME

Like this post? Subscribe to my RSS feed and get loads more!

Possibly related posts