The money generated from online advertising is set to eclipse its TV cousin. The new study that online advertising has overtaken that of normal medium including the TV gives a free advert for SEO Company. The figures show a growing inclination toward online advertising with £1.752 billion spent online compared to only £1.639 billion on television. One explanation for this could be the broad spectrum of mediums included in the online figures, these were made up of email campaigns, classified adverts, online ads and search marketing methods. These figures come as a surprise to usual media such as newspapers, radio and television, who have been under pressure from poor profits and shrinking audiences ever since the onset of the digital revolution and more recently, the credit crunch.

Obviously the largest spenders on online ads were the technology organisations who rule the online world with a 19% market share, making certain that they obtain the best Search Engine Placement positioning. These were followed by the telecom, finance, and entertainment industries. Crucial to success were the ubiquitous banner ads which were touted as meeting and even exceeding analogous advertising campaigns on the TV.

Advertisers are in particular keen to praise the virtues of Online Marketing mainly due to the various stats which can be recorded and analysed as part of the campaign. These extensive studies can include vast panoply of custom metrics some of which can be used to determine the degree of impact an ad has on its intended audience directly. This is in harsh contrast to other forms of old fashioned advertising where the ads impact must be judged quite subjectively.

Another reason for the phenomenal success of online advertising is the absolute scope for interactivity and entertainment. Games and entertainment can be seamlessly meshed with carefully crafted marketing campaigns. Especially good ones can become fully fledge cultural memes, communicating to millions as people use email and social networking sites to spread the word. Additionally the competitive online market place can be a magnet for a higher number of people during times of economic hardship as people flock online to search out bargains. All of these reasons, sited above, have been due in a large part to the profusion of cheap and affordable broadband packages which have begun to flood the market. These offer the necessary speed and bandwidth to watch videos in real time and encourage people to spend more time online.

However a note of caution has been sounded by dissenting voices in long established TV and print media stating the study is unsound principally due to unfair comparisons. As discussed earlier the online boom embraces a whole array of different processes to market to the public whereas TV, radio and print are locked to a single outlet. Further more the study neglected to explore the synergistic and symbiotic implications of combining ads across a combination of these platforms.


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