The revenue produced from online advertising is set to eclipse its TV cousin. The recent findings that online marketing has overtaken that of conventional medium including the TV provides a free advert for SEO Company. The figures reveal a growing tendancy toward online advertising with £1.752 billion spent online verses only £1.639 billion on television. One reason for this could be the broad scale of mediums included in the online statistics, these included email campaigns, classified adverts, online ads and search marketing methods. These stats come as a surprise to traditional media such as newspapers, radio and television, who have been under pressure from poor profits and dropping audiences ever since the onset of the digital revolution and more recently, the credit crunch.

Of course the largest spenders on online ads were the technology companies who dominate the online world with a 19% market share, making certain that they obtain the best Search Engine Placement positioning. These were followed by the telecom, finance, and entertainment industries. Critical to success were the ubiquitous banner ads which were touted as meeting and even exceeding analogous advertising campaigns on the TV.

Advertisers are particularly keen to commend the benefits of Online Marketing mainly due to the various stats which can be recorded and analysed as part of the campaign. These widespread studies can consist of vast panoply of custom metrics some of which can be used to assess the degree of impact an ad has on its intended audience directly. This is in bold contrast to other forms of old fashioned advertising where the ads impact must be judged comparatively subjectively.

Another reason for the phenomenal success of online advertising is the total scope for interactivity and fun. Games and entertainment can be flawlessly meshed with carefully crafted marketing campaigns. Especially good ones can become fully fledge cultural memes, communicating to millions as people use email and social networking sites to spread the word. Furthermore the competitive online market place can be a magnet for a higher number of people during times of economic adversity as people rush online to search out bargains. All of these explanations, sited above, have been due in a large part to the availability of cheap and affordable broadband packages which have begun to saturate the market. These offer the necessary speed and bandwidth to watch videos in real time and encourage people to spend more time online.

However a note of caution has been sounded by dissenting voices in usual TV and print media stating the study is unsound principally due to unfair comparisons. As discussed previously the online boom embraces a whole array of different methods to market to the public whereas TV, radio and print are locked to a single outlet. Further more the study did not explore the synergistic and symbiotic implications of combining ads across a combination of these platforms.


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