The money generated from online marketing is set to overshadow it’s TV cousin

The money produced from online advertising is set to eclipse its TV cousin. The recent report that online marketing has overtaken that of usual methods including the TV provides a free advert for SEO Company. The figures show a growing tendancy toward online advertising with £1.752 billion spent online compared to only £1.639 billion on TV. One reason for this could be the broad range of mediums included in the online statistics, these included email campaigns, classified adverts, online ads and search marketing methods. These figures come as a shock to conventional media such as newspapers, radio and television, who have been under pressure from poor profits and dropping audiences ever since the onset of the digital revolution and more recently, the credit crunch.

Obviously the largest spenders on online ads were the technology companies who control the online world with a 19% market share, ensuring that they achieve the best Search Engine Placement positioning. These were followed by the telecom, finance, and entertainment industries. Crucial to success were the ever present banner ads which were touted as meeting and even exceeding analogous advertising campaigns on the TV.

Advertisers are in particular keen to extol the virtues of Online Marketing principally due to the various stats which can be recorded and analysed as part of the campaign. These widespread studies can consist of vast panoply of custom metrics some of which can be used to calculate the degree of impact an ad has on its intended audience directly. This is in harsh contrast to other forms of old fashioned advertising where the ads impact must be judged rather subjectively.

Another reason for the phenomenal success of online advertising is the complete scope for interactivity and enjoyment. Games and entertainment can be flawlessly meshed with carefully crafted marketing campaigns. Especially good ones can become fully fledge cultural memes, reaching out to millions as people use email and social networking sites to spread the word. In addition the competitive online market place can draw a higher number of people during times of economic hardship as people flock online to search out bargains. All of these aspects, sited above, have been due in a large part to the profusion of cheap and affordable broadband packages which have begun to saturate the market. These give the necessary speed and bandwidth to watch videos in real time and encourage people to spend more time online.

However a note of caution has been sounded by dissenting voices in long established TV and print media stating the study is flawed principally due to unfair comparisons. As discussed formerly the online boom embraces a whole array of different processes to market to the public whereas TV, radio and print are tied to a single outlet. Further more the study did not explore the synergistic and symbiotic implications of combining ads across a blend of these platforms.

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