The money produced from online advertising is set to overtake it’s TV cousin

The revenue produced from online advertising is set to eclipse its TV cousin. The recent report that online advertising has outstripped that of normal methods including the TV provides a free advert for SEO Company. The figures show a growing inclination toward online advertising with £1.752 billion spent online verses only £1.639 billion on TV. One explanation for this could be the broad scale of mediums included in the online figures, these were made up of email campaigns, classified adverts, online ads and search marketing methods. These statistics come as a shock to usual media such as newspapers, radio and television, who have been frought from poor profits and reducing audiences ever since the onset of the digital revolution and more recently, the financial downturn.

Obviously the largest spenders on online ads were the technology businesses who rule the online world with a 19% market share, ensuring that they achieve the best Search Engine Placement positioning. These were followed by the telecom, finance, and entertainment industries. Critical to success were the ever present banner ads which were touted as meeting and even exceeding analogous advertising campaigns on the TV.

Advertisers are in particular keen to extol the virtues of Online Marketing mainly due to the various metrics which can be recorded and analysed as part of the campaign. These wide-ranging studies can include vast panoply of custom metrics some of which can be used to guage the degree of impact an ad has on its intended audience directly. This is in stark contrast to other forms of traditional advertising where the ads impact must be judged comparatively subjectively.

Another cause for the phenomenal success of online advertising is the total scope for interactivity and fun. Games and entertainment can be effortlessly meshed with carefully crafted marketing campaigns. Especially good ones can become fully fledge cultural memes, communicating to millions as people use email and social networking sites to spread the word. Additionally the competitive online market place can attract a higher number of people during times of economic hardship as people flock online to search out bargains. All of these reasons, sited above, have been due in a large part to the abundance of cheap and affordable broadband packages which have begun to inundate the market. These supply the necessary speed and bandwidth to watch videos in real time and encourage people to spend more time online.

However a note of caution has been sounded by dissenting voices in usual TV and print media stating the study is flawed principally due to unfair comparisons. As discussed previously the online boom embraces a whole array of different processes to market to the public whereas TV, radio and print are tied to a single outlet. Further more the study did not explore the synergistic and symbiotic implications of combining ads across a mixture of these platforms.

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