The money produced from online marketing is set to eclipse it’s TV counterpart

The money generated from online advertising is set to eclipse its TV cousin. The new findings that online promotion has overtaken that of traditional medium including the TV provides a free advert for Search Engine Optimisation Company. The figures unveil a growing tendancy toward online advertising with £1.752 billion spent online compared to only £1.639 billion on TV. One explanation for this could be the broad spectrum of mediums included in the online statistics, these consisted of email campaigns, classified adverts, online ads and search marketing methods. These statistics come as a surprise to standard media such as newspapers, radio and television, who have been beleaguered by poor profits and dropping audiences ever since the onset of the digital revolution and more recently, the financial downturn.

Of course the largest spenders on online ads were the technology businesses who rule the online world with a 19% market share, ensuring that they obtain the best Search Engine Placement positioning. These were followed by the telecom, finance, and entertainment industries. Critical to success were the ubiquitous banner ads which were touted as meeting and even surpassing analogous advertising campaigns on the TV.

Advertisers are especially keen to commend the benefits of Online Marketing mainly due to the various metrics which can be recorded and analysed as part of the campaign. These extensive studies can include vast panoply of custom metrics some of which can be used to guage the degree of impact an ad has on its intended audience directly. This is in stark contrast to other forms of old fashioned advertising where the ads impact must be judged quite subjectively.

Another cause for the phenomenal success of online advertising is the total scope for interactivity and amusement. Games and entertainment can be effortlessly meshed with carefully crafted marketing campaigns. Especially good ones can become fully fledge cultural memes, reaching out to millions as people use email and social networking sites to spread the word. Additionally the competitive online market place can be a magnet for a higher number of people during times of economic adversity as people rush online to search out bargains. All of these reasons, sited above, have been due in a large part to the profusion of cheap and affordable broadband packages which have begun to flood the market. These provide the necessary speed and bandwidth to watch videos in real time and persuade people to spend more time online.

However a note of warning has been sounded by dissenting voices in usual TV and print media stating the study is unsound principally due to unfair comparisons. As discussed before the online boom embraces a whole array of different processes to market to the public whereas TV, radio and print are fixed to a single outlet. Further more the study failed to explore the synergistic and symbiotic implications of combining ads across a blend of these platforms.

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