The money produced from online promotion is set to overtake it’s TV equivalent

The revenue generated from online advertising is set to eclipse its TV cousin. The recent findings that online marketing has overtaken that of conventional methods including the TV provides a free advert for Search Engine Optimization Company. The figures unveil a growing tendancy toward online advertising with £1.752 billion spent online verses only £1.639 billion on television. One explanation for this could be the broad scale of mediums included in the online statistics, these included email campaigns, classified adverts, online ads and search marketing methods. These stats come as a surprise to usual media such as newspapers, radio and television, who have been beleaguered by poor profits and shrinking audiences ever since the onset of the digital revolution and more recently, the recession.

Naturaly the largest spenders on online ads were the technology businesses who control the online world with a 19% market share, making sure that they achieve the best Search Engine Placement positioning. These were followed by the telecom, finance, and entertainment industries. Vital to success were the ubiquitous banner ads which were touted as meeting and even surpassing analogous advertising campaigns on the TV.

Advertisers are especially keen to extol the benefits of Online Marketing mainly due to the various stats which can be recorded and analysed as part of the campaign. These extensive studies can include vast panoply of custom metrics some of which can be used to guage the degree of impact an ad has on its intended audience directly. This is in bold contrast to other forms of old fashioned advertising where the ads impact must be judged fairly subjectively.

Another reason for the phenomenal success of online advertising is the total scope for interactivity and enjoyment. Games and entertainment can be effortlessly meshed with carefully crafted marketing campaigns. Especially good ones can become fully fledge cultural memes, broadcasting out to millions as people use email and social networking sites to spread the word. Additionally the competitive online market place can attract a higher number of people during times of economic adversity as people rush online to search out bargains. All of these aspects, sited above, have been due in a large part to the abundance of cheap and affordable broadband packages which have begun to flood the market. These give the necessary speed and bandwidth to watch videos in real time and encourage people to spend more time online.

However a note of caution has been sounded by dissenting voices in traditional TV and print media stating the study is flawed principally due to unfair comparisons. As discussed previously the online boom embraces a whole array of different mechanisms to market to the public whereas TV, radio and print are locked to a single outlet. Further more the study did not explore the synergistic and symbiotic implications of combining ads across a combination of these platforms.

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