The revenue derived from online advertising is set to eclipse it’s TV cousin

The money generated from online advertising is set to eclipse its TV cousin. The recent study that online marketing has overtaken that of normal medium including the TV gives a free advert for SEO Company. The figures reveal a growing tendancy toward online advertising with £1.752 billion spent online compared to only £1.639 billion on television. One explanation for this could be the broad range of mediums included in the online statistics, these were made up of email campaigns, classified adverts, online ads and search marketing methods. These statistics come as a surprise to conventional media such as newspapers, radio and television, who have been beleaguered by poor profits and dwindling audiences ever since the onset of the digital revolution and more recently, the credit crunch.

Unsurprisingly the largest spenders on online ads were the technology businesses who dominate the online world with a 19% market share, making sure that they obtain the best Search Engine Placement positioning. These were followed by the telecom, finance, and entertainment industries. Crucial to success were the ubiquitous banner ads which were touted as meeting and even surpassing analogous advertising campaigns on the TV.

Advertisers are in particular keen to extol the virtues of Online Marketing basically due to the various statistics which can be recorded and analysed as part of the campaign. These wide-ranging studies can consist of vast panoply of custom metrics some of which can be used to measure the degree of impact an ad has on its intended audience directly. This is in harsh contrast to other forms of traditional advertising where the ads impact must be judged quite subjectively.

Another reason for the phenomenal success of online advertising is the sheer scope for interactivity and amusement. Games and entertainment can be effortlessly meshed with carefully crafted marketing campaigns. Especially good ones can become fully fledge cultural memes, broadcasting out to millions as people use email and social networking sites to spread the word. In addition the competitive online market place can draw a higher number of people during times of economic hardship as people flock online to search out bargains. All of these reasons, sited above, have been due in a large part to the abundance of cheap and affordable broadband packages which have begun to flood the market. These provide the necessary speed and bandwidth to watch videos in real time and encourage people to spend more time online.

However a note of caution has been sounded by dissenting voices in usual TV and print media stating the study is flawed principally due to unfair comparisons. As discussed earlier the online boom embraces a whole array of different methods to market to the public whereas TV, radio and print are tied to a single outlet. Further more the study did not explore the synergistic and symbiotic implications of combining ads across a mixture of these platforms.

Filed under: About AskAME

Like this post? Subscribe to my RSS feed and get loads more!

Possibly related posts