The revenue derived from online marketing is set to overtake it’s TV counterpart

The revenue generated from online advertising is set to eclipse its TV cousin. The current study that online advertising has overtaken that of traditional methods including the TV indicates a free advert for SEO Company. The figures unveil a growing trend toward online advertising with £1.752 billion spent online verses only £1.639 billion on television. One explanation for this could be the broad scale of mediums included in the online figures, these consisted of email campaigns, classified adverts, online ads and search marketing methods. These stats come as a shock to standard media such as newspapers, radio and television, who have been beleaguered by poor profits and reducing audiences ever since the onset of the digital revolution and more recently, the financial downturn.

Unsurprisingly the largest spenders on online ads were the technology companies who control the online world with a 19% market share, making certain that they achieve the best Search Engine Placement positioning. These were followed by the telecom, finance, and entertainment industries. Critical to success were the ever present banner ads which were touted as meeting and even surpassing analogous advertising campaigns on the TV.

Advertisers are particularly keen to commend the virtues of Online Marketing mainly due to the various stats which can be recorded and analysed as part of the campaign. These wide-ranging studies can consist of vast panoply of custom metrics some of which can be used to calculate the degree of impact an ad has on its intended audience directly. This is in bold contrast to other forms of old fashioned advertising where the ads impact must be judged rather subjectively.

Another explanation for the phenomenal success of online advertising is the absolute scope for interactivity and amusement. Games and entertainment can be flawlessly meshed with carefully crafted marketing campaigns. Especially good ones can become fully fledge cultural memes, communicating to millions as people use email and social networking sites to spread the word. Furthermore the competitive online market place can attract a higher number of people during times of economic hardship as people flock online to search out bargains. All of these reasons, sited above, have been due in a large part to the profusion of cheap and affordable broadband packages which have begun to flood the market. These offer the necessary speed and bandwidth to watch videos in real time and encourage people to spend more time online.

However a note of caution has been sounded by dissenting voices in conventional TV and print media stating the study is flawed principally due to unfair comparisons. As discussed formerly the online boom embraces a whole array of different methods to market to the public whereas TV, radio and print are fixed to a single outlet. Further more the study neglected to explore the synergistic and symbiotic implications of combining ads across a mixture of these platforms.

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