The revenue produced from online advertising is set to eclipse its TV cousin. The current findings that online promotion has overtaken that of usual methods including the TV provides a free advert for Search Engine Optimization Company. The figures show a growing inclination toward online advertising with £1.752 billion spent online compared to only £1.639 billion on television. One explanation for this could be the broad spectrum of mediums included in the online statistics, these consisted of email campaigns, classified adverts, online ads and search marketing methods. These statistics come as a surprise to usual media such as newspapers, radio and television, who have been beleaguered by poor profits and dropping audiences ever since the onset of the digital revolution and more recently, the financial downturn.

Of course the largest spenders on online ads were the technology firms who rule the online world with a 19% market share, ensuring that they obtain the best Search Engine Placement positioning. These were followed by the telecom, finance, and entertainment industries. Crucial to success were the ever present banner ads which were touted as meeting and even surpassing analogous advertising campaigns on the TV.

Advertisers are especially keen to commend the virtues of Online Marketing basically due to the various statistics which can be recorded and analysed as part of the campaign. These widespread studies can embrace vast panoply of custom metrics some of which can be used to calculate the degree of impact an ad has on its intended audience directly. This is in bold contrast to other forms of traditional advertising where the ads impact must be judged rather subjectively.

Another reason for the phenomenal success of online advertising is the complete scope for interactivity and entertainment. Games and entertainment can be effortlessly meshed with carefully crafted marketing campaigns. Especially good ones can become fully fledge cultural memes, reaching out to millions as people use email and social networking sites to spread the word. Additionally the competitive online market place can attract a higher number of people during times of economic adversity as people flock online to search out bargains. All of these explanations, sited above, have been due in a large part to the abundance of cheap and affordable broadband packages which have begun to inundate the market. These offer the necessary speed and bandwidth to watch videos in real time and persuade people to spend more time online.

However a note of caution has been sounded by dissenting voices in conventional TV and print media stating the study is unsound principally due to unfair comparisons. As discussed earlier the online boom embraces a whole array of different mechanisms to market to the public whereas TV, radio and print are fixed to a single outlet. Further more the study neglected to explore the synergistic and symbiotic implications of combining ads across a blend of these platforms.


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