The revenue produced from online marketing is set to overshadow it’s TV counterpart

The revenue generated from online advertising is set to eclipse its TV cousin. The current findings that online advertising has outstripped that of traditional medium including the TV indicates a free advert for SEO Company. The figures show a growing tendancy toward online advertising with £1.752 billion spent online compared to only £1.639 billion on television. One explanation for this could be the broad scale of mediums included in the online figures, these were made up of email campaigns, classified adverts, online ads and search marketing methods. These statistics come as a surprise to traditional media such as newspapers, radio and television, who have been frought from poor profits and reducing audiences ever since the onset of the digital revolution and more recently, the recession.

Obviously the largest spenders on online ads were the technology organisations who dominate the online world with a 19% market share, ensuring that they obtain the best Search Engine Placement positioning. These were followed by the telecom, finance, and entertainment industries. Key to success were the ever present banner ads which were touted as meeting and even exceeding analogous advertising campaigns on the TV.

Advertisers are especially keen to commend the benefits of Online Marketing mainly due to the various metrics which can be recorded and analysed as part of the campaign. These extensive studies can consist of vast panoply of custom metrics some of which can be used to calculate the degree of impact an ad has on its intended audience directly. This is in bold contrast to other forms of traditional advertising where the ads impact must be judged comparatively subjectively.

Another cause for the phenomenal success of online advertising is the sheer scope for interactivity and fun. Games and entertainment can be seamlessly meshed with carefully crafted marketing campaigns. Especially good ones can become fully fledge cultural memes, broadcasting out to millions as people use email and social networking sites to spread the word. Furthermore the competitive online market place can attract a higher number of people during times of economic adversity as people flock online to search out bargains. All of these reasons, sited above, have been due in a large part to the profusion of cheap and affordable broadband packages which have begun to flood the market. These offer the necessary speed and bandwidth to watch videos in real time and persuade people to spend more time online.

However a note of warning has been sounded by dissenting voices in traditional TV and print media stating the study is flawed principally due to unfair comparisons. As discussed formerly the online boom embraces a whole array of different methods to market to the public whereas TV, radio and print are fixed to a single outlet. Further more the study neglected to explore the synergistic and symbiotic implications of combining ads across a combination of these platforms.

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