The revenue produced from online promotion is set to overshadow it’s TV cousin

The revenue generated from online advertising is set to eclipse its TV cousin. The current findings that online marketing has overtaken that of traditional medium including the TV indicates a free advert for Search Engine Optimization Company. The figures reveal a growing movement toward online advertising with £1.752 billion spent online verses only £1.639 billion on television. One explanation for this could be the broad spectrum of mediums included in the online figures, these consisted of email campaigns, classified adverts, online ads and search marketing methods. These stats come as a surprise to standard media such as newspapers, radio and television, who have been beleaguered by poor profits and shrinking audiences ever since the onset of the digital revolution and more recently, the credit crunch.

Naturaly the largest spenders on online ads were the technology companies who rule the online world with a 19% market share, ensuring that they obtain the best Search Engine Placement positioning. These were followed by the telecom, finance, and entertainment industries. Vital to success were the ever present banner ads which were touted as meeting and even exceeding analogous advertising campaigns on the TV.

Advertisers are particularly keen to extol the virtues of Online Marketing mainly due to the various stats which can be recorded and analysed as part of the campaign. These extensive studies can include vast panoply of custom metrics some of which can be used to assess the degree of impact an ad has on its intended audience directly. This is in stark contrast to other forms of old fashioned advertising where the ads impact must be judged fairly subjectively.

Another explanation for the phenomenal success of online advertising is the complete scope for interactivity and fun. Games and entertainment can be seamlessly meshed with carefully crafted marketing campaigns. Especially good ones can become fully fledge cultural memes, broadcasting out to millions as people use email and social networking sites to spread the word. Additionally the competitive online market place can be a magnet for a higher number of people during times of economic hardship as people flock online to search out bargains. All of these reasons, sited above, have been due in a large part to the abundance of cheap and affordable broadband packages which have begun to inundate the market. These give the necessary speed and bandwidth to watch videos in real time and encourage people to spend more time online.

However a note of warning has been sounded by dissenting voices in usual TV and print media stating the study is flawed principally due to unfair comparisons. As discussed before the online boom embraces a whole array of different methods to market to the public whereas TV, radio and print are tied to a single outlet. Further more the study failed to explore the synergistic and symbiotic implications of combining ads across a combination of these platforms.

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