With the growth of alternative forms of chat media will search engine advertising and optimisation of internet sites become out of date?
Recent developments in the way we communicate through the web have been less about conventional broadcast media and more about interactive, two way communication. As this type of communication grows it will undoubtedly affect the way search engines function and by default the process of Online Marketing.
Historic media “broadcasts” a message to the proposed audience, whether it is in the form of a tabloid or an advert (physical or digital) which exposes the reader, listener or watcher to a message. The communication is one way and the anticipated audience is told something, in fact “talked at”.
Established methods of Online Marketing carried out by the marketing fraternity and more recently the relatively new process of Search Engine Optimisation companies (SEO Company) are aimed at the way that Google (largely) accesses web pages. This is a form of broadcast media not too dissimilar to a newspaper albeit with digital trickery to make the incidence more fascinating.
Is this all about to change? Are the accepted Search Engine Placement services about to become less important? Assuming the internet continues to grow along the same lines as it has for the last 10 years, we can expect to see the use of the web becoming more embedded in our day to day real time lives. It will become more of a delivery platform as opposed to an information provider, a concierge as opposed to a librarian. If we are accessing the net in real time that relationship will become two way and transactional, broadcast techniques will offer a one-dimentional experience and become a thing of the past.
Once a buyer can engage with the seller of the product or service through two way communication merely reading a website will be less than gratifying. At this point usual Search Engine Placement services become obsolete and Online Marketing becomes about making connections not recognising content.
The smart Search Engine Optimization Company will be looking at how that conversation can take place in an environment that is so swarming with information. In an ideal world, a buyer is exposed to a seller (or a number of sellers) in an environment where he can actively interrogate and compare their offer, ask for detail and maybe even tailor the product or service to his requirement before he makes the decision to buy.
Instead of offering website optimisation for a fixed broadcast, online marketing may be about promoting connections and may take place on Twitter, chatrooms, forums even within games where product placement is already starting to take place.
Filed under: About AskAME
Like this post? Subscribe to my RSS feed and get loads more!
Possibly related posts
- With the swell of alternative forms of chat media will search engine advertising and optimisation of internet sites become obsolete?
- With the growth of alternative forms of chat media will search engine positioning and optimisation of websites become out of date?
- With the swell of alternative forms of chat media will search engine marketing and optimisation of websites become a thing of the past?
- With the swell of different forms of chat media will search engine placement and optimisation of websites become old fashioned?
- With the increase in different forms of chat media will search engine marketing and optimisation of internet sites become old fashioned?
