With the growth of different forms of chat media will search engine placement and optimisation of websites become obsolete?
Recent developments in the way we communicate through the net have been less about customary broadcast media and more about interactive, two way contact. As this type of communication progresses it will undoubtedly affect the way search engines operate and by association the process of Online Marketing.
Historic media “broadcasts” a message to the proposed audience, whether it is in the form of a paper or an advert (physical or digital) which exposes the reader, listener or watcher to a idea. The communication is one way and the planned audience is informed of something, in essence “talked at”.
Established methods of Online Marketing carried out by the marketing sector and of late the relatively new sector of Search Engine Optimisation companies (SEO Company) are targeted at the way that Google (mainly) accesses web pages. This is a kind of broadcast media not too unlike to a newspaper albeit with digital trickery to make the experience more appealing.
Is this all about to change? Are the accepted Search Engine Placement services about to become less important? Assuming the internet continues to develop along the same lines as it has for the last 10 years, we can expect to see the use of the web becoming more embedded in our day to day real time lives. It will become more of a delivery platform as opposed to an information resource, a concierge as opposed to a librarian. If we are using the net in real time that connection will become two way and transactional, broadcast methods will offer a one-dimentional experience and become a thing of the past.
Once a buyer can engage with the seller of the product or service through two way communication merely reading a website will be less than satisfying. At this point usual Search Engine Placement services become obsolete and Online Marketing becomes about making connections not appreciating content.
The astute SEO Company will be looking at how that communication can take place in an atmosphere that is so crowded with information. If at all possible, a buyer is exposed to a seller (or a number of sellers) in an situation where he can actively interrogate and compare their goods, ask for detail and maybe even tailor the product or service to his requirement before he makes the decision to buy.
Instead of offering website optimisation for a fixed broadcast, online marketing may be about promoting links and may take place on Twitter, chatrooms, forums even within games where product placement is already starting to happen.
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