With the swell of alternative forms of chat media will search engine marketing and optimisation of websites become a thing of the past?
Recent developments in the way we communicate through the Internet have been less about traditional broadcast media and more about interactive, two way communication. As this type of communication progresses it will undoubtedly affect the way search engines operate and by default the process of Online Marketing.
Historic media “broadcasts” a message to the intended audience, whether it is in the form of a tabloid or an commercial (physical or digital) which exposes the reader, listener or watcher to a concept. The communication is one way and the anticipated audience is advised of something, in fact “talked at”.
Conventional methods of Online Marketing carried out by the marketing sector and in recent times the relatively new concept of Search Engine Optimisation companies (SEO Company) are aimed at the way that Google (mainly) accesses web pages. This is a type of broadcast media not too far removed from to a newspaper albeit with digital trickery to make the incidence more appealing.
Is this all about to morph? Are the accepted Search Engine Placement services about to become less important? Assuming the internet continues to develop along the same lines as it has for the last ten years, we can expect to see the use of the net becoming more entrenched in our day to day real time lives. It will turn into more of a delivery platform as opposed to an information supply, a concierge as opposed to a librarian. If we are using the net in real time that bond will become two way and transactional, broadcast methods will offer a shallow experience and become obsolete.
Once a buyer can engage with the seller of the product or service through two way communication just reading a website will be less than fulfilling. At this point customary Search Engine Placement services become obsolete and Online Marketing becomes about making connections not appreciating content.
The smart Search Engine Optimization Company will be looking at how that conversation can take place in an atmosphere that is so swarming with information. In an ideal world, a buyer is exposed to a seller (or a number of sellers) in an situation where he can actively interrogate and compare their offering, ask for detail and maybe even tailor the product or service to his needs before he makes the conclusion to buy.
Instead of offering website optimisation for a static broadcast, online marketing may be about promoting connections and may take place on Twitter, chatrooms, forums even within games where product placement is already beginning to happen.
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